Internet ad sales climb to $10.7 billion

Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.

James Martin/CNET

Advertisers spent $10.69 billion on Internet advertisements in this last quarter, breaking an all-time record on ad spending, the Interactive Advertising Bureau reported Monday.

The trade group tracked a 15 percent year-over-year growth in ad dollars in the third quarter of 2013. In the third quarter of 2012, ad revenues totaled only $9.26 billion. The quarter's revenue was also a 4.2 percent rise from the second quarter of 2013.

"These figures reflect marketers' trust in interactive to deliver," Randall Rothenberg, CEO of IAB, said in a press release. "It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment -- often on several screens at once."

The IAB has been tracking quarterly ad revenues since 1999.

IAB/PwC

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

iPhone running slow?

Here are some quick fixes for some of the most common problem in iOS 7.