Intel doubles down on wearables with investment in Basis Science

With an additional $11.75 million, Basis Science -- maker of the Basis band activity and sleep tracker -- has enlisted the chipmaking titan as a principal investor.

Basis Science

The wearable-tech market -- specifically the sector concerned with health and fitness -- is a hotly contested space, with major players large and small waging wars for the wrist and shooting for the sweet spot between price point and functionality.

Basis Science, a startup that makes a high-end fitness tracker called the Basis band, has just solidified its stake in the fight with $11.75 million in additional funding to close out its Series B round at a total of $23 million, with Intel Capital coming onboard alongside Stanford University, iNovia Capital, and a slew of other new investors.

The investment in Basis Science comes on the heels of Intel's significant investment late last month in Recon Capital, which makes a Google Glass-looking heads-up display that differentiates itself by targeting the professional sports and athletic markets.

"By collecting heart rate, skin and ambient temperature data along with movement tracking, the Basis multi-sensor band opens up opportunities for data analytics driving deeper insights into health and personal behavior," said Arvind Sodhani, president of Intel Capital and an Intel executive vice president, in a statement.

Basis' $199 wrist-worn tracker -- while roughly $75 to $100 more than competitors like the Fitbit Flex and Nike FuelBand -- does indeed stand above the crowd. It contains a consistent heart rate monitor built into the back of the band, a workout intensity monitor that tracks perspiration, and a skin temperature reader that helps flesh out data on how hard you exert yourself throughout the day. That's all on top of the standard sleep and step-tracking functionality built into the watch-like device.

The recent cash injection for Basis brings its total funding to more than $32 million. The company also named Ethan Fassett, formerly of Trinity Ventures, as its vice president of product.

Featured Video

Walmart's five buck LED is one of the brightest we've tested

For basic lighting needs, this bulb looks like a solid pick, but its dimming performance leaves a lot to be desired.

by Ry Crist