Intel denies $100 subsidy on ultrabooks

An Asia-based report had claimed that the chipmaker was offering PC makers a $100 subsidy in order to bring down ultrabook pricing. But Intel today says that's false.

HP Folio 13 is priced $899.99.
HP Folio 13 is priced $899.99. Hewlett-Packard

Intel is not providing a $100 subsidy on ultrabooks, the company said today, contradicting an Asia-based report.

In that report , Taipei-based Digitimes asserted that Intel is offering a $100 subsidy for ultrabooks, which, in turn, will allow manufacturers to drop prices aggressively on the ultraslim laptops.

"There is no $100 subsidy for ultrabooks," Bill Calder, an Intel spokesman, told CNET. "The report from Digitimes was false," he said.

Intel does offer various marketing incentives as a normal course of business. An example of an Intel co-marketing campaign includes Intel Inside, where Intel provides some advertising dollars to PC makers.

Another report from Digitimes said that ultrabook prices will fall to $499 by 2013, citing comments from Acer president Jim Wong. The report also said that Acer is currently shipping 100,000 ultrabooks each month--a surprisingly high number--and is expected to ship 250,000-300,000 units by the end of 2011.

Toshiba, Acer, and Hewlett-Packard are now selling ultrabooks for under $900.

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

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