Intel chimes in with a cannon shot

Intel gets five accented stuntmen together to shoot themselves out of cannons in order to achieve the world's biggest Intel chime. It's on YouTube, of course.

(Updated at 1:56 p.m. PST, after I put down my own bottle of Lapin Kulta.)

If you've ever spent a long night drinking with Finns, you may have noted that after the 10th beer, they can become jolly, effusive, and positively inventive. Well, please hark the words of Martti Roth, an alleged employee of Intel Finland, who thought of something rather special while under the influence of alcohol.

I am not libeling him, truly. Because Roth says he really did come up with the notion, while at a bar, that he and his Intel friends should create the world's biggest Intel chime ever by firing themselves out of cannons.

On the special Intel Cannonbells site, Roth declared: "I thought about the biggest, most exciting way we could create those five notes. And the longer I stayed in the bar, the more sense it made."

Roth says he is a field applications engineer. And his family has a history with cannons. No, not in some 19th century war, but, well, it sounds like a tragic story.

"In 1906, my great grandfather tried to fire himself from a cannon over the widest part of the river Vantaa in Helsinki," Roth said on the site.

I cannot imagine why he might have made this interesting choice. In answer to the question "did he make it?" Roth replied: "Some of him did. Funny really, but on the day [of the Intel Cannonbells launch], I really felt as though he was looking down on me and guiding me through the air towards that big, metal pipe. It was very emotional."

I cannot possibly suggest that Roth did this interview when still under the influence of the finest Lapin Kulta (supposedly Finland's finest beer). Or that, as some (including the site's disclaimer writers) might suggest, he is merely an actor.

Oh, all right, here's the full, tucked-away disclaimer: "All copy and videos are part of a marketing campaign for Intel Sponsors of Tomorrow. No Intel employees were harmed in the making of this film. All characters featured in the videos were played by actors specially trained in silly costumes and Finnish accents. Do not, under any circumstances, attempt to fire anyone out of a cannon."

Still, I trust that the video will inspire you to aim higher in the coming year to create technological feats that will truly make a noise in the commercial world. Even if it might make you mistrust Finns a little in the immediate future.

 

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