Intel and DreamWorks go to the movies

The chipmaker and the movie studio announce an alliance designed to enhance DreamWorks Animation's 3D movie-making technology.

Intel and DreamWorks Animation on Tuesday announced a strategic alliance designed to power up the movie studio's 3D authoring tools.

Faced with increasing demand for 3D animated feature films, DreamWorks will receive access to Intel's latest and future high-performance chips, including those with multiple processing cores. Intel's software engineers will also work with DreamWorks to tweak the studio's applications to run on an Intel-based computing infrastructure.

"Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3D," Jeffrey Katzenberg, DreamWorks' chief executive, said in a statement.

One of the first projects from the alliance will be DreamWorks' upcoming Monsters vs. Aliens film, which is scheduled for release March 27.

That film is part of DreamWorks' effort to produce only stereoscopic 3D feature films beginning next year.

 

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