When you're a star, you have the world at your feet and, in our socially networked society, beneath your fingers.
With just a few strokes, you can make millions listen and governments beware.
Please, therefore, imagine Kim Kardashian's quandary when she decided to rail against Katie Couric.
Couric's offense, as the Los Angeles Times reports, was to apparently offer mild criticism of the Kardashian phenomenon, despite having sent Kim and Kanye a baby gift.
Couric's words in response to deep probing from InTouch magazine had been: "I don't understand, why are they so famous? I think it's mostly teenage girls that are interested."
Many will understand that Kardashian had to strike. But where? Should she immediately tweet? Or should she take to some other medium to show her progressiveness?
Kardiashian decided to turn to Instagram. I am not sure which filter she chose to display Couric's gift of baby clothing, but I am very aware of the hashtags she added.
First, there was #IHateFakeMediaFriends.
This quite brilliant summation of both philosophy and human feelings offered several conundrums. Mostly, it incited the question: There's such a thing as a real media friend?
But one couldn't ponder this for too long. For right beneath it was another hashtag. What it lacked in brevity, it made up for in expressiveness.
For it was #MayIHumblySuggestYouNotSendGiftsThenTalkS***.
Hashtags are monstrously underrated. In just a few words, you can offer a multiplicity of nuance behind which others can stand and salute.
Here we have Kardashian baring her humility, her pain, and her impeccable logic. Who in the world would be so twisted as to send baby garments as a gift, and then offer a lack of comprehension as to why a true and obvious star is a star?
This is all, of course, very bad news for Facebook.
Earlier this week, rumors emerged that Facebookthat only famous people could use.
The need for this is vividly illustrated by the fact that, here, Kardashian used Instagram and an accompanying short post to Twitter.
However, I couldn't find evidence that her 13 million likers on Facebook were also informed.
Kardashian is clearly very aware of the most modern forms of communication. She understands them exactly.
She knows that, in today's instant and social times, abbreviation is the best way to express aggravation.