Instagram adds pizzazz to Lux on iPhone

The Facebook-owned app has given people the power to play with image contrast and tones.

instagram lux slider
Slide left or right to adjust image contrast and tones. Screenshot/Jennifer Van Grove/CNET

Avid Instagram users know that Lux works like magic -- except when it doesn't.

The Facebook-owned photo and video app is hoping to solve for those overly oversaturated scenarios with an iOS-only revamp to its auto-enhance feature, known as "Lux," that gives people the power to adjust the auto-effects to their liking.

The adjustable version of Lux, denoted by the brightness icon in the app, was delivered Monday in an update to the iOS app.

The change amounts to a slider that people can use to strengthen or soften their shots. Though a minor improvement, the new Lux should come in handy for people who want to fine-tune the contrast in their pics with as little work as possible.

When reached for comment, an Instagram spokesperson said that the company had nothing to share about whether the new-and-improved Lux would make its way to the Android application.

The consumer-focused update comes after last week's news that Instagram, which now has 150 million monthly active users, is starting to getting pretty darn serious about turning its fun photo app into a real business. The service signed its first advertising agency deal with Omnicom, meaning the top-tier firm has committed to reportedly spending as much as $100 million on creative assistance and in-app spots for its clients over a one-year period.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Roku 4: Our favorite TV streaming system gets 4K video and a remote locator

Ever lose your remote in the couch cushions? Ever wish you could stream 4K Netflix without having to use your TV's built-in app? Roku's new high-end player, the $129 Roku 4, brings these new extras to its best-in-class streaming ecosystem.

by David Katzmaier