Indie film 'Pulp' premieres exclusively on Xbox Live
The film is the first to premiere exclusively on Xbox Live and will set customers back about $15 for the SD version and nearly $18 for HD.
Indie movie makers Adam Hamdy and Shaun Magher are bringing a full-feature comedy film to the Xbox Live -- exclusively.
The film, "Pulp," premiered today on Xbox Live. The comedy follows Tony Leary, a "nice-guy owner of Junk Comics," who assists police to help them bring to justice a gang of "Geordie criminals" who want to use another comic company to launder money. Leary is joined "by his trusty geek sidekicks," Rick and Keith.
Although "Pulp" might be a good movie in its own right, the big story behind the film is that it is premiering on Xbox Live. Although a slew of movies are available on Microsoft's service, none has shown first there -- until now.
Speaking to the BBC in an interview published today, Hamdy said that the decision to go to Xbox Live had more to do with the cost of distribution than the idea of being first to premiere on Xbox Live.
"For a film like 'Pulp,' that doesn't have bankable stars with a track record, it's a challenge for any distributor to take that gamble," he said. So, he decided to eschew the typical marketing process surrounding a film and go directly to Xbox Live.
"It's a great fit," he said of Xbox Live. "The film is really well aligned with our audience."
"Pulp" is available now for 1,420 Xbox points for the HD version and 1,180 for the SD option, or around $18 and $15, respectively.