Indications show Apple's Retina MacBook Pro still overpriced

Apple's 13.3-inch Retina MacBook Pro still isn't selling in numbers that would indicate the price is right.

Apple has a price problem with the 13.3-inch Retina MacBook Pro and consequently an inventory problem.
Apple has a price problem with the 13.3-inch Retina MacBook Pro and consequently an inventory problem. Apple

Even with recent price cuts, the Retina MacBook Pro is still plagued by inventory problems, according to an Asia-based report.

Component suppliers in Asia have not seen a major increase in orders, forcing Apple to sit on unsold inventory, according to a report in Digitimes.

That won't come as a surprise to U.S. retailers who have already indicated that the 13.3-inch Pro isn't selling as expected. Last week, the base 13.3-inch Retina MacBook Pro model plunged temporarily to $1,299 at MacConnection, a whopping $400 off its original price.

The model debuted at $1,699 in October. But Apple cut the price to $1,499 in February after widespread discounting from retailers such as Best Buy and MacMall.

Best Buy and MacMall are now selling the least-expensive 128GB model for $1,449, about $50 off Apple's price.

The original pricing on the Retina MBP was a miscalculation by Apple. And the additional $200 discount at MacConnection last week may indicate that $1,499 -- Apple's price -- may still be too high.

Apple is facing newfound competition from Google's Chromebook Pixel, which bests the MBP in a few key hardware areas: it has higher pixel density (239 pixels per inch versus the MBP's 227), has a touch screen, and can be configured with internal 4G.

And the base Pixel model is priced at $1,299.

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.


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