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In Super Bowl Stella Artois ad, The Dude meets Most Interesting Man

The version of the ad shown during the Super Bowl featured a cameo from another beer lover.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

Big Lebowski fans, you'll have to drown your sorrows in a White Russian. 

Despite some hopes fired up by Jeff Bridges' Jan. 24 tweet hinting at The Dude returning, it appears he was referencing a Super Bowl 2019 commercial, not a sequel to the 1998 Coen brothers film.

In the commercial for Stella Artois beer, Sarah Jessica Parker shares screen time with Bridges. Parker played Carrie Bradshaw on HBO's Sex and the City, and Bradshaw's favorite drink was a cosmopolitan. But in the ad, she declines a cosmo in favor of the beer. Bridges' Dude then rejects his character's standard White Russian beverage and joins her in having a Stella.

In the full version shown during the game, the character of the Most Interesting Man in the World, a pitchman for Dos Equis beer, also showed up at the bar and approved of The Dude's drink, saying, "interesting twist."

Soothe any disappointment over the lack of a Lebowski sequel with the knowledge that the beer company is supporting a good cause. Stella Artois' "Pour It Forward" campaign donates clean drinking water to those in need through a partnership with Water.org.

For every Stella Artois beer purchased from now until March 31, the brand will donate a month of access to clean water to someone living without it.

Watch more Super Bowl commercials here

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First published Feb 3., 12:04 p.m. PT.

Update, Feb. 3 at 5 p.m.: Adds Most Interesting Man mention.