In Apple's iPhone 5 ads, everything old is new again
In a splendid touch of marketing brilliance, one of Apple's two new iPhone 5 ads highlights something that competing phones have had for quite a while: noise canceling.
They often say that Apple never really invents anything. It only does things better than anyone else.
They also often say that making a call on an iPhone is as reliable as putting a bet on a sheep in a horse race.
So here's a new iPhone 5 ad that may confirm one of these alleged truisms, while defeating the other. For it features a revolutionary new noise canceling microphone on the iPhone 5.
Well, when I say "revolutionary," I might be prematurely full of Thanksgiving spirit.
I remember my fine engineer friend George offering that noise cancellation would be in the iPhone 5 and that it had been around on other phones already.
If people didn't know about this technology -- and I fancy many didn't -- then why not do a little ad that informs them in a reassuring, Applesque way?
That's exactly what this ad does. Oddly, it's as techie as an Apple ad has been for quite some time.
The second new iPhone 5 ad is a special for Thanksgiving. It features the Shared Photo Stream, a very fine way of sharing photos. Again, here Apple makes what could be complicated blissfully simple.
Just like family relationships this time of year.