"My new app is something that solves an age-old problem and an annoyance for all of us in the tech industry," is how the promising pitch starts. That problem and nuisance being described? "The real world."
"We are all so busy now," the "entrepreneur" continues, "We've all got emails to email, texts to text, tweets to tweets and birds to slingshot, that there's no real reason to be bothered by our actual surroundings any longer, you know. There's really no reason to look up from our phones ever again. Frankly, looking away from your phone is kind of for old people."
His solution is Ignorify, an app "that allows you to navigate the real world while navigating the digital world."
Of course, the whole thing is a spoof of the video pitches that startups make for their products as well as the many apps that promise to solve all kinds of problems. But mainly, it's a spoof of all us who spend way too much time using our cellphones, tablets and laptops.
The video was created for the Shorty Awards ceremony - prizes that honor excellence, such as it is, in social media (I'm one of several judges). Starring Steve O'Brien and written by Matthew Semel (@MattSemel) and Lee Semel (@Semel) and directed by Matt, the video was produced by Shorty creators Lee Semel and Greg Galant (@Gregory) -- the same two gents who helped me produce my short social media guide. Other producers include Natan Edelsburg (@twatan), Doreen Naor (@NDoreen) and Corey Tatarczuk.
At the ceremony last week, one attendee told me wished something like Ignorify actually existed -- I bet millions of others do, too.
Joking aside, there are some real apps that can help you navigate the real world. These apps use the cameras in iPhones and Android phones to display what's in front so you can type via a transparent screen. Examples, all with similar-sounding names, include Type-n-view, Type-n-Walk, and Walk and Text.
[NOTE: As of this writing, the Ignorify YouTube video has had a mere 373 views. Since this is one of the first blog posts about it, we have a rare chance to track the growth of something that has a decent chance of getting some attention. Let's see what happens.]