If only Brewbot could truly transform
Kraft mercilessly teases us--or perhaps fools us--with what would have been the coolest thing in the kitchen since sliced bread.
Imagine having your morning cuppa joe served by a charming little humanoid robot--just like in the neat ad above and below.
"What can I get for you?" Brewbot asks in the TV commercial after performing an impressive transformation from ordinary kitchen appliance to bipedal robo-barista.
Kraft Foods' Tassimo Brewbot is a coffeemaker that can whip up seven beverages including coffee, espresso, and latte. It uses single-serve "T-discs" from makers like Maxwell House and Twinings; the discs have brewing instructions embedded in barcodes.
That's all very well and nice, and I'm sure Brewbot's coffee is just fine.
But does it really transform into a robot?
Or maybe the Brewbot commercial falls along more sinister lines like flimflam, sham, or fraud.
Since Brewbot isn't dancing or ice skating, its transformation seems believable in the commercial--at least until its legs magically disappear. After all, it resembles humanoid kit robots sold in Japan and elsewhere, though none can make coffee, as far as I know.
I wonder how many people will be fooled into buying it. Imagine the disappointment after that first cup.