IBM to acquire Coremetrics, add Web analytics

Big Blue's acquisition is intended to give the company the ability to better track consumer interactions via the software as a service model.

IBM has signed a deal to acquire Coremetrics, a privately held Web analytics company.

With the move, IBM enters the Web analytics fray. Coremetrics focuses on everything from social media to marketing optimization to cross-channel retail sales tracking. Coremetrics counts Bank of America, Enterprise, Kraft, Virgin Atlantic, Costco, and QVC among its customers.

According to IBM, Coremetrics will give the company the ability to better track consumer interactions via the software as a service model.

Read more of "IBM acquires Coremetrics, adds Web analytics" at ZDNet's Between the Lines.

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