The data centers used by tech companies to run their Web sites and corporate networks are notorious energy hogs.
The information and communications technology sector currently accounts for about 6 percent of the nation's power consumption, up from about 2 percent to 3 percent in 2000, according to a report in February from the American Council for an Energy-Efficient Economy.
In a report to Congress last August, the Environmental Protection Agency predicted that the amount of power used by U.S. data centers would more than double over the next five years, at a cost of $7.4 billion each year. The EPA also suggested that the nation could save up to $4 billion in energy costs, if it made its data centers more energy-efficient.
Those figures have led many tech giants, such as report from Reuters. The products were announced at an IBM conference Wednesday in Los Angeles., , IBM, and , to get behind efforts to reduce power consumption in data centers. Now IBM is ramping up its business of selling power-saving technologies with new tools designed to track and cap data center energy consumption, including power for air conditioning to cool server computers, according to a
IBM is also expanding to 27 countries a program begun last year as part of its Big Green Innovations that lets companies, Reuters reported.
"Energy efficiency has become a critical business metric, like product reliability and customer satisfaction," William Zeitler, head of IBM's systems and technology group, told Reuters. "This is a critically important problem in the industry."
Certainly, Big Blue is landing a lot of the Big Green by helping other companies go green.
The initiative has generated nearly $200 million of technology services contract signings in the first quarter and about $300 million in the fourth, Reuters quoted Chief Financial Officer Mark Loughridge as saying during recent earnings presentations.