On sale for the first time today, the 4GB iAudio E2 is priced at $64.99 from Jetmall. The key-ring-shaped MP3 player is 1 inch wide by 2.5 inches tall by and 0.3 inch thick, and is meant to be worn on a necklace. Like the iPod Shuffle, the E2 is an audio-only device, but tackles a different range of audio formats (MP3, WMA, FLAC, Ogg, WAV).
Like most MP3 players out of Cowon, the real clincher is audio quality. A total of 8 JetEffect audio enhancement presets are included (BBE, BBE VIVA, BBE VIVA2, BBE Mach3Bass, BBE MP, BBE Headphone, BBE Headphone2, BBE Headphone3) to squeeze your music for all its worth. A built-in voice guide is used to browse and select from the sound enhancement presets.
It all sounds great in theory, but there's no telling how well the E2's navigation works until we get our hands on it. At least it looks like there are a few real buttons, which might make up for the confusing hieroglyphics on the front. Right off the bat, though, I have to say that 11.5 hours of battery life isn't exactly dazzling. Also, lack of AAC support is going to be hard to swallow for iPod expats.