Hundreds of 'Twestival' fundraisers springing up tonight
Though the charity events aren't officially organized by Twitter, the social-media service is at the center of the organizing process for these worldwide fundraisers.
If you're looking for something "good" to do Thursday night, you're in luck. Volunteer-organized Twestivals are planned in more than 200 cities around the world.
The Twestivals are a loose coalition of fundraisers that aim to use the social-media tool du jour--Twitter--to raise money for Charity Water, a nonprofit devoted to bringing clean drinking water to developing countries.
It's not officially organized by Twitter, but enthusiasts are hoping that the series of Twestivals can be an example for future fundraisers and how the likes of Twitter can fuel volunteer and donor efforts. Word has spread largely through Twitter buzz. And given the current economic situation, many nonprofits are going to need to follow the example of thein lieu of depending on a few deep pockets.
I should disclose that I've been doing some volunteer work with the New York edition of Twestival, helping write some copy for promotional materials. New York is Charity Water's home city, and the organizers are expecting more than a thousand people at a big nightclub blowout in the West Chelsea neighborhood. Other Twestivals will be smaller and more intimate gatherings, more like the "meetups" (or "tweetups," if you will) that local Twitter communities have been organizing for months now.
All in all, Twestivals around the world hope to raise a whopping $1 million on the night of the event and as a result of subsequent press throughout the rest of February.