Hulu sharpens focus on hi-def content

The video content site now has full-length episodes of select NBC TV shows in 720p format, adding to a number of shorter HD clips that were already there.

Right now I think the No. 1 thing worth watching on Hulu is the stellar Season 2 premiere of AMC's Mad Men--regrettably, the NBC-News Corp. joint venture hasn't been able to secure the rights to any other episodes of the ad-industry drama.

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But there's more that's new on Hulu, the company said in an e-mail statement Tuesday. It's revamping its high-definition offerings in a new release of its "HD Gallery" section, with episodes of current NBC shows like 24, 30 Rock, Heroes, and The Office. As part of a special promotion, they're temporarily ad-free.

It's the first time the site has offered full-length TV shows in the 720p format, the statement explained. But it's important to keep in mind that not all hi-def Web video is created equal.

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