HTC to get a lift from Iron Man star

Fresh from the success of "Iron Man 3," Robert Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone.

HTC One
The HTC One, clad in aluminum. Sarah Tew / CBS Interactive

The HTC One is made of aluminum, but HTC is set to recruit an iron man to advertise it -- yes, the folks at High Tech Computers are reported to have signed " Avengers " and "Sherlock Holmes" star Robert Downey Jr. as the face of their phones.

Fresh from the success of " Iron Man 3 ," 48-year-old Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone on billboards, in TV ads and in print.

According to Bloomberg, Downey Jr. "will have final say over creative elements." Thank heavens -- when I watch an advert, I hate to think the people involved haven't brought the full weight of their creative powers to their corporate shilling.

Read more of " HTC enlists Iron Man Robert Downey Jr " at Crave UK.

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About the author

Rich Trenholm is a senior editor at CNET where he covers everything from phones to bionic implants. Based in London since 2007, he has travelled the world seeking out the latest and best consumer technology for your enjoyment.

 

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