HTC eyeing 'flagship' phones in '12 to revive growth
Amid weakening revenue and a lower market share, the Taiwanese mobile phone maker is looking to launch new smartphones next year that it promises will be more competitive.
Hit by tough competition, HTC is aiming to unveil several "flagship" smartphones next year as it tries to recapture lost market share.
Falling more than 30 percent over the past eight sessions, the company's stock has become the worst among all global smartphone shares, according to Reuters.
Thoughfrom a year ago, HTC last week slashed its forecast for the current quarter, warning that sales would fail to grow at all.
The company has been facing intense competition from Apple's iPhone and Samsung's Galaxy smartphones.
Bothin the global smartphone arena, with Samsung recently outshining its rival in shipments and market share. The battle for the top has left other manufacturers, such as HTC, struggling to scoop up the rest of the market.
But the company is putting on a public face of optimism.
"I don't think it's so serious," Chief Financial Officer Winston Yung told Reuters. "We have six quarters of improvement, the most conservative guidance is 45 million units of shipments this year, a lot higher than 25 million last year."
Still, HTC is counting on its new smartphones to put a dent in the competition.
"We will focus on the product next year, better and more competitive," Yung said. "Other than new LTE phones for the U.S. market, we also have phones for the global market. We will launch some worldwide flagship products. We're confident in them."
Beyond its challenges in the market place, HTC has been fighting some legal battles in the courtroom.
Apple kicked things off early last year byand filing a complaint with the U.S. International Trade Commission, alleging violations against 20 Apple patents related to the iPhone. Since then the two have kept each other busy .
HTC suffered a setback in one case last week when the ITC found that
In addition, HTC is looking at potential trouble abroad. Patent licensing company IPCom said last week that it would start enforcing a 3-year-oldin Germany over an issue of patent infringement.