HTC disses Apple and Samsung with, um, a rap video
Technically Incorrect: In an interesting expression of confidence and perhaps even humor, HTC decides to find a novel way to criticize the iPhone 6 and the Galaxy S5.
Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
I think of HTC as one of those artists who's toured for years, has excellent material, but never quite has the breakthrough hit. You know, Rufus Wainwright.
There are those who believe one of the reasons, in HTC's case, is its marketing.
Its attempts at humor -- or even self-deprecation -- have sometimes been misunderstood. Or, indeed, not understood at all. I still wake up in trauma, wondering why the company launched its excellent HTC One with "="" shortcode="link" asset-type="article" uuid="aa81fb83-eea6-11e2-8339-d4ae52e62bcc" slug="is-htc-one-launch-ad-funny-or-mortifying" link-text="a parody of " section="news" title="Is HTC One launch ad funny or mortifying?" edition="us" data-key="link_bulk_key" api="{"id":null,"slug":null,"contentType":null,"edition":"us","topic":{},"metaData":{}}"> ."
Today, my eyes have been struck by another possibly humorous HTC offering. This purports to be an anthem to the brand, one that offers the occasional spittle rapped in the direction of its rivals, Apple and Samsung.
We hear that HTC simply "can't be beat." We also hear the insistent declaration that HTC holds "the crown."
We also hear the Samsung Galaxy being mercilessly besmirched: "More than a few clowns stole what we originated. We own the universe, your Galaxy is overrated."
And whom could HTC be referring to with this: "Your phone was all glass/Why you change your tune now? Your chip is slower/But you'll never touch our BoomSound"?
The main performer in this opus is Greg Carr (aka Doc G), of the once well-known PM Dawn. But the white man looking like a nerd who's crashed an orgy is called, according to YouTube, David Bruce.
He moves not like Jagger, but like a marketing executive at a goth wedding. Oddly, he bears a remarkable resemblance to David Bruce, senior marketing manager at HTC.
There's something healthy about using your real name for your artistic endeavors. There's also something healthy about having enough joy in your heart to be a marketing manager who's also an antimarketer.
How, though, can HTC finally get the credit that many believe it deserves? I fear, you see, that the crown it currently holds is made of a little too much glass and cardboard.