HP's Snapfish acquires video host Motionbox
HP-owned photo and video site Snapfish has acquired video host Motionbox. The pickup brings considerable video chops to HP's photo-focused site.
Snapfish, which was acquired by HP in 2005, has long had its own video-sharing tools, as well as a burgeoning photo-printing business. However, a business was never built around the site's video-sharing tools, which were used mostly for private sharing among friends and families.
Motionbox, on the other hand, began as a free and paid video offering, with a side business for selling DVDs and.
Alongside Motionbox's consumer offering, the company also ran a professional video-hosting service that gave businesses a nonbranded video player and a higher-priority spot for encoding. Some of its customers included companies like Gawker Media, AOL, Bebo, and Snapfish rival Shutterfly.
HP says the "current Motionbox site" will remain open until August 10, after which Motionbox's technology will presumably be integrated into Snapfish.com.
In October, Motionbox made an acquisition of its own, picking up the 2-year-old personal-video-blogging service Viddyou.
Updated at 2:11 p.m. PDT: According to a Motionbox representative who CNET got in touch with, "All videos on Motionbox will need to be downloaded by August 10 at which time the service will move over to Snapfish." For the trouble, Snapfish is giving Motionbox premium users a free year of Snapfish's video service.
For customers of Motionbox's aforementioned pro service, the company is "working on an option for Pro users to migrate to another service."