HP tries to mold new image with 'Clay'

The fashion laptop is a break from its stodgy past.

Hewlett-Packard

If we didn't know better, we might suspect that HP has undergone a makeover on TLC's What Not to Wear. The historically stodgey computer maker flashed a little bit of skin recently with its fashion-conscious Bluetooth mouse , and now it's making an even louder statement with its "Clay" laptop.

No, you can't make pottery out of it, but the special-edition computer goes beyond just new colors . In addition to its bronze-hued shell, according to Chip Chick, the laptop sports a textured interior surface that resembles brushed molding clay.

The innards are nothing to write home about, with a 15.4-inch display, 1.67GHz Intel Core 2 Duo processor, 3GB of memory, and 250GB hard drive. But that's not the point--in this case, it's all about looks. Perhaps HP's designers are now answering to a higher authority.

 

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