HP touts new photo offerings

Lineup of digital-photography products includes special-edition navy-blue camera designed with BMW. Photos: Gentlemen, start your cameras

In advance of the annual Photo Marketing Association International show in Orlando, Fla., next week, Hewlett-Packard on Friday announced a slew of releases to boost its digital-photography business.

Among the new products are five digital cameras for amateurs, photo printers for home users and new printer models for professionals. HP said these are the first in a series of digital-photography products slated for launch during 2005.

HP is sharpening its focus on imaging products for the consumer and professional segments. In the most recent quarter , its imaging and printing group accounted for 67 percent, or $932 million, of total operating profit of $1.39 billion.

The Photosmart 8750 Professional Photo Printer, targeted at advanced amateurs, includes an HP 101 Blue Photo Inkjet Print Cartridge capable of delivering nine-ink color prints, HP said. The printer is likely to begin shipping in April for about $499, it added.

The Designjet 90 Printer series is meant for professionals. It can print postcard-size images, full-color pages or banner-style pieces. The printer is likely to be available this summer for prices ranging from $995 to $1,150.

New cameras--the R717, M417, M22 and M23-?will be available with price tags ranging from $149 to $349. HP also rolled out a special-edition Photosmart R607 camera, the BMW.WilliamsF1 Team, which was designed with the car company. The navy-blue camera "revs" like an engine when turned on and comes in a silver collector's tin, embossed with the HP and BMW logos.

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