HP targets Cisco with trade-in program

The promotion--in which HP will shave 20 percent off switches who trade in Cisco gear--isn't for big-ticket items: the minimum deal size is $100,000 list price.

Hewlett-Packard today launched its most aggressive assault on networking giant Cisco Systems: a trade-in promotion to rip and replace existing gear.

HP's promotion, dubbed "A Catalyst for Change" to play off the brand name for Cisco's switches, is aimed at networking gear that will be nearing the end of its useful life at the end of 2011.

Under the terms of the trade-in promotion, HP will shave 20 percent off the list price of its A-Series and E-Series switches for customers who trade in Cisco equipment. The minimum deal size is $100,000 list price.

Read more of "HP launches trade-in promotion to poach Cisco customers" at ZDNet's Between the Lines.

About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

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