HP and DreamWorks unveil color display technology

At NAB, the hardware maker and film studio team up for display that promises consistent color quality.

Though CRT monitors have been made practically obsolete for consumers by the LCD industry, a few industries--photography/visual design/filmmaking--still cling to them for their nonpareil color quality.

Hewlett-Packard is trying to loosen their grip on those clunky desktop space-hoggers by offering a liquid crystal display for visual artist types that boasts the ability to show 1 billion colors for "one quarter" of the cost of other LCD monitors in this category.

At the National Association of Broadcasters show in Las Vegas on Monday, Todd Bradley, vice president of HP's Personal Systems Group, announced that HP has teamed up with DreamWorks for a technology it calls DreamColor.

It will offer 30-bit color using LED-backlighting technology on a widescreen display that will work with a Mac or PC--not just HP products. The displays are intended to keep colors consistent throughout the creative process: from a display on a workstation to film and/or to print. Printers with DreamColor technology were introduced last year.

HP says it's only a "preview" announcement, which means it's not announcing pricing yet. The displays are scheduled to start shipping this summer.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Tech industry's high-flying 2014
Uber's tumultuous ups and downs in 2014 (pictures)
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)