How Zuck is boosting an executive hoodie maker

San Francisco fashion dot-com BetaBrand is booming thanks to the irreverent CEO style of Facebook's Mark Zuckerberg. See how the company is taking the "hoodie" to the next level.


When thinking about the world of fashion, most invoke the likes of Versace, Gucci, or Calvin Klein. You certainly wouldn't expect your sense of style to be influenced by the world of tech, but that's just what has happened thanks to Facebook CEO Mark Zuckerberg.

It's his style that's helped San Francisco-based explode onto the tech executive couture stage. Based on Zuckerberg's, infamous "hoodie," the company has come up with an executive version. Made from high quality wools and with pinstripes and plaids, this look is as welcome in the boardroom as it is the bedroom!

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by Brian Bennett