HD DVD, just in case you, you're toast. The cosmetics industry says so, and would like to blow you a high-definition kiss goodbye. Mwah.
Well, sort of. Cargo Cosmetics has launched a new line called Blu_ray, designed for makeup artists who need to adapt to high-definition cameras. Design blog Notcot notes that it's marketed toward filming, photography, bridal makeup jobs, and other occurrences where high technology means that the camera really doesn't lie--those HD cameras can highlight any flaw.
In case you were wondering, it's able to skirt copyright regulations by calling itself Blu_ray rather than Blu-ray.