How tech is changing the road to the White House (video)

CNET's Sumi Das explores how technology is impacting the 2012 election.

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We've come a long way since the iconic 1964 "Daisy Girl" political ad. These days, candidates are turning to complex data sets to help pinpoint potential supporters.

So exactly what kind of information are political parties getting about you? According to a New York Times article, callers will know if you have homes in foreclosure, what kind of beer you drink, or the type of vacations you enjoy.

But technology works both ways.

Keep the facts straight with apps like Super PAC and Ad Hawk. These free apps "listen" to political advertisements on television and then tell you who paid for them and how much they're spending on the campaign before pointing you to other sources of information.

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About the author

Jen Haley is a senior producer at CNET in San Francisco where she directs the news video team. She was a business news producer at CNN in New York for more than a decade and received the Knight-Bagehot Fellowship at Columbia Business School.

 

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