How much is worth?

The site is on the auction block; it could fetch $300 million to $400 million, according to reports.

Domain name (and the business behind the name) is being auctioned off by the men who bought it in 1999 for a whopping $7.5 million. The Wall Street Journalcites unnamed sources "familiar with the matter" who speculate that could fetch as much as $300 million to $400 million. The site is a search engine, with pay-per-click advertising, for products and services.

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by Brian Bennett