How Microsoft stole the show at E3

The big 3--Nintendo, Sony, and Microsoft--have taken the stage at E3. But it's Microsoft that stole the show with major announcements that easily bested the competition.

Xbox 360
Microsoft's E3 Xbox stage. Daniel Terdiman/CNET

CNET conducted a poll earlier this week asking readers which company--Nintendo, Microsoft, or Sony--had the most impressive announcements at this year's Electronic Entertainment Expo.

More than 10,000 people responded. More than 51.9 percent of the respondents said Microsoft bested its competitors. Thirty-four percent of those who answered the poll said Sony had the best announcements. Nintendo finished last, with just 5.6 percent of respondents saying it had the best E3. Ironically, the fourth option--"None of them--they were all yawners"--beat out Nintendo, with 8.4 percent of the vote.

It's a well-deserved victory for Microsoft. At this year's event, the company announced a new, expanded Xbox Live offering for the console, including a new video store with 1080p content. The Xbox 360 will also sport Facebook and Twitter integration .

Those announcements, however, paled in comparison to what came next. Microsoft will be offering full-game downloads on Xbox Live . On top of that, Halo:ODST, Left4Dead 2, Splinter Cell Conviction, and Forza Motorsport 3 will all be exclusive on the console . And in what may have shaken Sony's world more than any other announcement, Hideo Kojima took the stage, announcing that he is bringing his wildly popular Metal Gear Solid series to the Xbox 360 with Metal Gear Solid Rising.

All that's great. But Microsoft's biggest announcement was Project Natal . Taking Nintendo's motion control to a whole new level, Project Natal allows you to control on-screen action without a controller. It senses motion, sound, and 3D movement. Want to throw a pitch? Move your arm like a pitcher, and the game will throw the ball. Want to kick a soccer ball? Swing your foot forward, and the Xbox 360 will take care of the rest. It's like the Wiimote, but without the controller--and cooler.

You're probably wondering what Sony and Nintendo had to say at E3. Sony unveiled the PSP Go , a roster of exclusives , including Gran Turismo 5 and God of War 3, and a new motion controller that uses Sony's Eye technology to provide in-game motion control. It's cool, but it's no Project Natal.

Nintendo had a tough year at E3. It announced a new Super Mario Bros. title for the Wii. Super Mario Galaxy 2 is also coming to its console. But that's about it. Oh, and a pulse reader called the Wii Vitality Sensor . Yeah, I don't get it, either.

As you can see, it wasn't much of a competition for the Xbox 360. Sony's big announcement was motion control. And Nintendo is still staying true to Mario. In the meantime, Microsoft is pushing the envelope and taking its business to the next level.

I think it's time that we commend Microsoft for its gaming efforts. Nintendo played it safe, with a few minor announcements, hoping that they would be enough to stay in the lead. Sony continued its utter disregard for reality (can we please get a PS3 price drop?). But Microsoft took a step back, evaluated the market, and announced plans that could transform the industry.

Game downloads are the future. Exclusives help sell game consoles. And taking motion control to the next level is the right move for Microsoft.

You can say what you want about Microsoft and its Xbox 360. But at this year's E3, it made the competition look foolish. And in the cutthroat business of video games, that's a major victory in and of itself.

Wake up, Nintendo and Sony. Microsoft has.

Check out Don's Digital Home podcast, Twitter stream, and FriendFeed.

 

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