If this week has proved anything, it is that Facebook needs to be managed.
Let it get carried away with itself and untold eventualities can result.
That's why Facebook, and especially its octopus-like Timeline feature is like genital herpes.
No, this isn't my analogy. This thought came to the brains and talents of InWonderlandFilms.
I am infected with gratitude toward The Huffington Post for spotting this heady gem.
Its conceit is that Timeline (like all of Facebook) is something you have to deal with. You can't let it take over your life, even though it was given to you when you never asked for it.
You can't let it become, well, you.
Some might notice that the structure of the film and the performances of the actors closely mirror the Valtrex TV spots that so happily pepper our sporting broadcasts.
The remedy for Timeline is, in fact, real life. Indeed, some would say that real life can be a very fine remedy for Facebook as a whole.