Yes it looks like a Bingo (or Keno) contraption. No it won't win you money. Gambling capabilities aside, Patentee is being touted as the world's first rotary toaster. And who am I to argue? I don't recall ever seeing this idea come to market before. And who would come up with such an idea? Think bread. Think baguette. Think croissant. Think Le French.
The point of origin should not really be too surprising. Le grille-pain four (that would be the toaster oven) would make an ideal toasting device for all sorts of delicious breads. Baguettes, seen in many shapes and sizes, may be most iconic as the long, crunchy loaf sticking out of Parisian shopping baskets. For a classic rustic meal, tear off an end and enjoy with some wine and cheese. Or now, tear off an end and give it a spin in the toaster.
As the wheel rotates, the bread becomes toasty and delicious on all sides. At least that would be the theory, right? How well it handles the delicate and buttery layers of an actual croissant remains to be seen. I imagine a flaky mess of crumbs scattered about the toaster. But, hey, there's an included tray to catch all those discarded crumbs. Besides, that crumbliness would make it all the more rustic.
If you're more the conventional type that doesn't care to imagine traipsing through the French countryside, crusty bread in hand, well the option does exist for your traditional (and boring) toasted white bread.