Hot startup Uber trying to be cool again with ice cream truck

Uber rolls out its on-demand treats service again -- and this time it's doing it globally.

A scene from Uber's ice cream truck promo video. Screenshot by Donna Tam/CNET

It's summertime, and Uber wants its users to have on-demand ice cream. The company will bring back its ice cream truck service on Friday, letting people in 33 cities across the globe summon a truck of summer's most iconic dessert for one day only.

Uber is partnering with local trucks to deliver group offerings, so you can share, and pay for, ice cream with a group of four to six people. The flavors and costs vary with each city, but it looks like the prices range from $15 to $30 per group, and includes Uber swag. Just look for the "Ice Cream" option in your Uber app and order the trucks between 11 a.m. and 5 p.m.

This is a big promo push for Uber, of course, which tested the same service last year in seven cities in North America .

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Love heavy and clunky tablets?

Said no one ever. CNET brings you the lightest and thinnest tablets on the market.