Hot startup Uber trying to be cool again with ice cream truck

Uber rolls out its on-demand treats service again -- and this time it's doing it globally.

A scene from Uber's ice cream truck promo video. Screenshot by Donna Tam/CNET

It's summertime, and Uber wants its users to have on-demand ice cream. The company will bring back its ice cream truck service on Friday, letting people in 33 cities across the globe summon a truck of summer's most iconic dessert for one day only.

Uber is partnering with local trucks to deliver group offerings, so you can share, and pay for, ice cream with a group of four to six people. The flavors and costs vary with each city, but it looks like the prices range from $15 to $30 per group, and includes Uber swag. Just look for the "Ice Cream" option in your Uber app and order the trucks between 11 a.m. and 5 p.m.

This is a big promo push for Uber, of course, which tested the same service last year in seven cities in North America .

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments