Honda holds 3D launch in Times Square

Honda took over Times Square for a 3D launch event for the all-new CR-Z sport hybrid coupe yesterday.

Honda takes over Times Square for the 3D launch of the all-new 2011 CR-Z Sport Hybrid Coupe. Phillip Angert/Honda

Honda threw a big party, spanning five blocks, in Times Square yesterday to celebrate the launch of the all-new CR-Z sport hybrid coupe.

Honda ran 3D footage of the CR-Z on the Times Square HD Spectacolor screen (on Broadway between 46th and 47th Streets). Several CR-Z models were on hand and hip-hop trio, N.E.R.D. played to a crowd of 250,000.

The all-new 2011 Honda CR-Z sport hybrid coupe is coming to the U.S. Judie Long/Honda

The Honda CR-Z and CR-Z EX sport hybrid coupe went on sale August 24 with a starting price of $19,200.

The CR-Z is powered by a 1.5-liter i-VTEC four-cylinder engine with a six-speed manual transmission. It is expected to get 35 miles per gallon city and 39 mph highway.

"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements--like 3D technology--to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor. "This 3D experience in Times Square uniquely integrates advertising, gaming, and music into a single, memorable event."

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Find Your Tech Type

Take our tech personality quiz and enter for a chance to win* high-tech specs!