Hollywood meets Hawaii

CBS CMO George Schweitzer discusses the creation of a Hawaii Five-0 theme song video featuring two stars of the show and the USC Trojan Marching Band.

Just a few short days until the broadcast premiere of "Hawaii Five-0." To help get America psyched up, we put together a music video featuring Hawaii Five-0 series stars Grace Park and Daniel Dae Kim along with the USC Trojan Marching Band performing the theme song.

CBS

CBS

We shot the music video both on the band's home field in Los Angeles and on picturesque Waikiki Beach in Honolulu, when the band traveled to Hawaii for the September 2 kickoff game of the 2010 college football season between the USC Trojans and the University of Hawaii Warriors.

Through the years, the Trojan Marching Band has appeared in more than 100 movies and television shows and multiple times on the Academy Awards and Grammy Awards. What better way to support an iconic brand than with an iconic band. Take a look, and don't forget to tune in on Monday night!

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About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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