Holiday shoppers move toward mobile

According to the latest IBM Coremetrics Benchmark numbers, traffic to retailer Web sites from mobile devices will more than double this November, with 15 percent of people who log on to such sites doing so with a mobile gadget.

Modified Apple ad

As the holiday shopping season rears its (insert your adjective of choice here) head, a just-released study from IBM shows that mobile devices are continuing their push toward making it a post-PC world.

According to the latest IBM Coremetrics Benchmark numbers, traffic to retailer Web sites from mobile devices will more than double this November, with 15 percent of people who log on to such sites doing so with a mobile gadget.

October numbers from IBM show that year over year the amount of people who used a mobile gadget to touch down on a retailer's site jumped from 4.2 percent to 11 percent. In the same period, total mobile sales shot up to 9.6 percent from last year's 3.4 percent

iPad users will no doubt be welcomed by online retailers in the next couple of months: IBM says site visitors on that device will make more actual purchases than visitors using other mobile gizmos. That prediction is based on the fact that conversion rates for last month were 6.8 percent on the iPad versus 3.6 percent on other mobile gadgets.

But Apple and its iOS operating system won't be the choice of every tablet- and smartphone-wielding elf. For the first time, IBM says, Android users will do just about as much mobile shopping as iPhone fanatics. (October figures again: 4 percent of mobile traffic came from iPhones, 3.5 percent from Android-based devices.)

Here are a couple of charts to get your infographics juices flowing. Oh and btw: as far as we know, it's not yet been determined whether Santa uses an iPhone or a 'droid-driven device. We'll keep you posted.

Tags:
Internet
IBM
About the author

Edward Moyer is an associate editor at CNET News and a many-year veteran of the writing and editing world. He enjoys taking sentences apart and putting them back together. He also likes making them from scratch.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Looking for an affordable tablet?

CNET rounds up high-quality tablets that won't break your wallet.