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Here's proof that augmented reality may be demented reality

Technically Incorrect: Design consultant Keiichi Matsuda wanted to show augmented reality as it might be for humans, as opposed to the sterile image presented by tech companies.

Chris Matyszczyk
2 min read

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Who are you, indeed?

Keiichi Matsuda/Vimeo screenshot by Chris Matyszczyk/CNET

Have you ever felt overstimulated?

Do you feel that there are very few signals and far too much noise?

Do you feel that even the signals are too noisy?

Please hope, therefore, that you disappear with Stephen Hawking and Newt Gingrich to another planet before augmented reality becomes the norm here on earth.

I mention this only because of a short depiction of the future created by design consultant Keiichi Matsuda.

In this world -- Medellin, Colombia -- virtual and physical realities are as one.

Jesus presents himself in the same way as drugs. He's just there in front of you. The drugs are too.


Your life is now a series of messages, entreaties and bonus points.

In a way, nothing's really changed, except it's all a little more immediate and invasive.

When you're in the supermarket and your store account is being hacked, the helpful customer service representative appears as if from Aladdin's lamp to help you.

He'll even tell you you look fantastic.

"Technologies such as VR, augmented reality, wearables, and the Internet of things are pointing to a world where technology will envelop every aspect of our lives," Matsuda says on his Hyper-Reality website. "It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world."

Yes, it will control the way we understand the world.

Isn't that what Facebook, owner of famed VR company Oculus, is already being accused of?