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Here's how Samsung wants you to dine with your virtual reality mask on

Technically Incorrect: Claiming to revolutionize the eating experience, Samsung shows how romantic it is to wear your mask at dinner.

Chris Matyszczyk
2 min read

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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The future of restaurant dining?

Samsung

We're already behaving strangely in restaurants.

When food arrives, we stare at it. If there's mood lighting, we encourage our partners to pick up the table candle and maneuver it into the perfect lighting position.

We then take a picture and post it to Instagram with the caption "delicious," even before we've actually tasted it.

It's surely, therefore, just a small step to stick a virtual reality mask on in order to improve our dining experience.

This is Samsung's hope. On its blog, the company has released a charming post entitled: "Using Samsung Gear VR to Revolutionize the Restaurant Experience."

The image is quite striking. A woman is trying to talk to her male dining partner. The man is wearing a Samsung Gear VR headset and smiling.

Is he smiling because he doesn't know how ridiculous he looks? Is he smiling because he knows that this mask makes him utterly irresistible? Or is he, in fact, completely ignoring the woman and participating in some outré video game?

The answer could conceivably be yes to all of the above.

Samsung's answer, however, is this: "You dine on the first course of the meal in a garden in Tuscany, surrounded by flowers with a winery in the distance. You adjust your Samsung Gear VR glasses as a cool wind blows and you catch the rich fragrance of the gardens. But when your main course arrives, you now find yourself underwater with dolphins playing and fish swimming."

My imagination is already drowning. It can barely breathe.

This is Sublimotion. No, this isn't a sublime feeling coupled with motion sickness. Not quite, anyway.

Sublimotion is a concept from Spanish chef Paco Roncero. He brought together experts as varied as engineers and illusionists to turn a meal into a performance that affects all five senses. The Sublimotion website explains that this is "an experience you may only understand when living it in person."

I may not understand how our masked hero can see his food well enough to put it in his mouth.

What I do understand from the image, however, is that there's a woman trying to have a conversation and a man being ineffably rude.

Why don't they both have masks on? Why aren't they both being transported to the dolphins?

Why, you might add, are we watching ourselves behaving ever more insanely and not noticing?

Oh, it's because the reality we live in now is entirely virtual.