Hello Kitty may have met its match

Mashimaro makes a play with its new phone

There may be hope after all. After years of suffering under Hello Kitty ubiquity, we may have found someone to enlist for help in a counter-insurgency: "Mashimaro." The M808 phone pays homage to the animated rabbit with a package of goodies that includes the character's trademark toilet (don't ask) as a charger. It has various features, including games, that also continue the Mashimaro theme. We may be looking at a new day in Japan's kawaii wars.

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by Brian Bennett