Hello Kitty coming out of our ears

Latest offering is Bluetooth earphones.

Sanrio

With all due respect (which isn't saying much), Hello Kitty's electronics products aren't usually associated with the highest of technologies, especially where music is concerned. So it comes as some surprise to see its latest gadget featuring Bluetooth specs.

The Sanrio empire is now offering a set of wireless earphones using the technology for $135, a fairly high price for items of this kind as far as the evil feline's products go. But even more curious, Hello Kitty Hell says the buds are being marketed toward male teenagers, claiming that they're "great for listening to music, school courses, the TV and while playing video games."

Clearly, the business of world domination is a gender-neutral one.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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