Hasbro 3D glasses ride on Transformers' fame

Could this be the beginning of an era of funky 3D masks? Looks like Hasbro and Hollywood have just found a new cash cow to milk moviegoers.

Transformers 3D glasses
More than meets the eye, indeed. Hasbro

It used to be that movie merchandise and memorabilia meant posters, clothing, and toys, but now we even have things like the Hasbro Transformers Cine-Mask 3D glasses.

Available in either Optimus Prime or Bumblebee versions, these kid-size 3D goggles cost $10 each and are supposedly compatible with most 3D cinemas featuring RealD 3D technology. Could this be the beginning of an era of funky 3D masks? Looks like Hasbro and Hollywood have just found a new cash cow to milk moviegoers.

(Source: Crave Asia via Engadget HD)

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