Hard drives break out of basic black

Western Digital makes colorful fashion statement.

Western Digital

LaCie may be one of the more flamboyant players in the market, but it's not the only one producing hard drives that are making fashion statements.

Western Digital is adding some vibrant splashes of color to its already-stylish "Passport" line of portable hard discs. Realizing that there's more to the spectrum than basic black, the company is introducing models in green, red and white, according to Chip Chick. We fully anticipate cables by Prada and Armani next.

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by Iyaz Akhtar