Guy Kawasaki gets the inside scoop from Hartmut Esslinger

Famed Silicon Valley venture capitalist and Internet entrepreneur Guy Kawasaki offers a colorful interview with frog design founder and legendary designer Hartmut Esslinger.

Frog Design

Famed Silicon Valley venture capitalist and Internet entrepreneur Guy Kawasaki offers a colorful interview with Frog Design founder and legendary designer Hartmut Esslinger. Hartmut discusses his philosophy on design and his new book "A Fine Line: How Design Strategies Are Shaping the Future of Business," to be published in June by Jossey-Bass. Hartmut talks about how Steve Job’s brain works and why the world’s richest companies continue to put out “crappy” products. Hartmut also reveals his top 10 best and worst products of all time.

Here's the article: The Inside Scoop on Design: Ten Questions with Hartmut Esslinger

(Source: Open Forum)

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Tech Culture
About the author

    Tim Leberecht is Frog Design's chief marketing officer. He is a member of the CNET Blog Network and is not an employee of CNET.

     

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