Gunnar takes aim at 3D market with collection of stylish 3D glasses

Later this year, Gunnar Optiks will begin offering a collection of 3D glasses for the most widely used 3D platforms in gaming and video.

Gunnar is planning a line of 3D glasses based on its current models. Gunnar

LAS VEGAS--Gunnar Optiks, which makes a line of "digital" glasses that are designed to reduce eyestrain, has announced that it will be offering a collection of 3D glasses enabled with components of its i-AMP lens technology. The company says it will make versions available for the most widely used 3D platforms in gaming and video.

"There have been amazing advances in the delivery of the media, but we see a massive need for someone to address the optics of the eyewear," said Rob Aarnes, Gunnar's president. "Currently most eyewear used in 3D systems is either disposable or of low-quality construction. With our expertise in optics and our commitment to the digital world, we see the opportunity as a natural fit."

The company says it's relying on components of its i-AMP technology to provide the optics. It notes that while typical 3D eyewear is stamped from a flat sheet of plastic, Gunnar lenses are shaped, formed and cut to provide distortion-free optics."

There's some debate over whether Gunnar glasses truly reduce eyestrain. Some people, including a couple of our video editors here at CNET, swear by them, while others say they don't think they make a real difference. That said, it's a really smart move for the company to get in on the 3D action, particularly for gaming.

Gunnar eyewear with i-AMP 3D is slated to be available in Q2 of 2010 in configurations that are compatible with iZ3D gaming systems and RealD video. Ready to wear versions will be priced from $89 to 149. Prescription eyewear in both configurations will be available in Q3.

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