Beatles music may soon be strumming a new tune via air guitar video games, according to a report in the Financial Times.
Apple Corps and EMI, which respectively represent The Beatles' business interests and ownership of its master recordings, have reportedly been in discussions with video game publishers Activision and MTV Games.
Under a possible deal that could be worth several million dollars, users could put their air guitar to use while listening to The Beatles and playing Activision's Guitar Hero or MTV's Rock Band games, according to the report.
The move to push The Beatles' music onto a new stage via video games could occur within the coming weeks, the Financial Times reported. Such a move would mark a change in embracing technology for The Beatles' music, given thatare not yet available.
The Beatles representatives, as well as the game publishers, declined to confirm whether a deal is on the horizon.