It's sort of Hunter S. Thompson meets the Twitter generation.
Five employees of accessories maker Griffin Technology are driving cross-country from company headquarters in Tennessee to the Consumer Electronics Show in Las Vegas, which begins January 7.
Their mode of transportation for the 2,476-mile trip will be a 1972 Volkswagen Westfalia mini-bus that company workers have been restoring. The work has been led by chief mechanic Mark McGlon, whose day job is managing branding efforts for Griffin, which is known for its iPod and iPhone accessories. McGlon and four others from the company will head out in late December on their way to Sin City.
The Griffin-mobile is making scheduled stops on December 30 in New Orleans, December 31 in Austin, and January 2 in Phoenix, and is slated to be at the Grand Canyon on January 3 before showing up in Vegas in time for CES. Along the way, the Griffin crew will host meet-ups, post blogs and tweet about their various adventures.
"We're excited to hit the road to CES and meet Griffin fans across the country," Griffin social media coordinator Dave Delaney said in a statement. "The bus is a great way to put a personal face on our real-time web community and make some new friends along the way."