Google's search juggernaut continues

Company's U.S. search market share rises to a record 66 percent, according to latest figures from Hitwise.

Google just keeps getting more popular for search.

The latest figures from Hitwise, which monitors search market share, show Google with a record 66 percent share of Web searches in the United States for the month of December 2007.

Google had just over 63 percent for the same period a year ago, according to figures released Tuesday. Meanwhile, Yahoo's share dropped from 21.6 percent to 20.9 percent, Microsoft's dropped from 9.8 percent to just over 7 percent and Ask rose from 3.7 percent to just over 4 percent.

Hitwise also found that people are increasingly using the major search engines to locate sites and information for key industry categories. For instance, travel, entertainment, business and finance, and sports categories showed double-digit increases in the share of traffic coming from search engines.

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