Google's rival to Amazon Prime eyes Target as partner -- report

The latest report suggests Google employees are currently testing the service and have been asked to keep a lid on the details.

Google's rumored Amazon Prime competitor, Google Shopping Express, has at least a couple of major retail partners, according to a report published yesterday.

In an e-mail reportedly sent to employees, Google said that its Shopping Express platform works at several retailers, including Target and Babies R Us, according to TechCrunch, which obtained a copy of the message. Google employees who are currently testing out the service and have opted to become members are allowed free shipping. Those who are simply testing it out but won't become members pay $4.99 per delivery, according to the e-mail.

TechCrunch last week reported that Google was working on an Amazon Prime competitor that would deliver same-day shipping to customers. At that time, TechCrunch said that Google would price the offering at around $64 to $69 per year, but it said yesterday, citing sources, that the price has yet to be nailed down.

In addition to the larger big-box stores, Google Shopping Express will work with several local San Francisco-based stores, according to TechCrunch. There's still no word on when it might launch.

CNET has contacted Google for comment on Shopping Express. We will update this story when we have more information.

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