Some competitors would figure if you can't beat 'em, join 'em. But when it comes to Google's strategy for competing with Microsoft's productivity suite, the company is trying to do both in a way.
Last night, Google released Android and iPhone versions of its Quickoffice software for handling Office files. The software, which lets people view and edit Excel, Word, and PowerPoint files, runs natively on various devices the way Office does, not in the cloud the way Google Apps does.
Google already had offered a version of Quickoffice for iPads. And it's got one for Chrome OS, but it's only good for viewing files right now; editing is planned for release in coming weeks.
Though the company is investing development resources into Quickoffice, Google apparently sees the software as something of a crutch for the time being. The long-term priority looks to be the Web-based Google Apps services of Docs, Sheets, and Slides.
"One of the easiest ways to share old files and collaborate with others is to convert them to Google Docs, Sheets, and Slides. However, not everyone you work with has gone Google yet," Quickoffice product manager Mark Beaton said in a blog post introducing the new mobile versions.
The company is gradually linking Quickoffice and Google Apps together using Google Drive, the file storage and synchronization service that also serves as the file-management interface for Docs, Sheets, and Slides. Beaton said:
Sign in with your Google Apps for Business account and your Drive folders view will now include Shared With Me, Starred, Recent and any subfolders.
And in case you didn't know, iPad and iPhone users can open and edit Office files directly from the Drive app. Just open Drive and select the file, make edits using Quickoffice and save it back to Drive.
The dual-pronged strategy can be confusing and complicated. And I've suffered from. But given the investment it's making in the area, it would be foolish to consider this the final move in Google's office-suite strategy.
(Via The Next Web)